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The Process of Selling A Home
Are looking for the inside track on:
Criteria in finding a Realtor®
What to ask in the Realtor®
interview and why
Staging your home
Working with an Agent during
the marketing process
What you need to know before
you sell
Negotiating
Making sure the closing goes
smoothly
Find a Realtor®
Did you know that using a Realtor®
will typically net you better price than selling the home yourself?
That's not true if you pick the wrong agent.
Stage your home
Your agent is an expert at recommending the changes you need
to make to show your home properly. Many times an investment
with a staging company can make the difference between a sale
or not.
Studies show that homesellers who use a REALTOR® to represent
them generally get a better price than those who sell the home
themselves. REALTORS® are up-to-date on critical processes
and can help keep you out of trouble. They can also help you
get your home sold at the best price in the right timeframe.
Equally as important, REALTORS® add objectivity to an inherently
emotional transaction: the sale of your home. |
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Before Your Home Is Listed
It's important to have your home in good showing condition before
buyers start going through it. Here are some steps to take:
Touch up interior
and exterior paint as needed.
Install new carpeting
and flooring if it appears worn or dated.
Make sure the front
is clean and spruced up - curb appeal will create a favorable first
impression.
Trim bushes and
plants as needed, and make sure the lawn is kept mowed and trimmed.
In autumn, rake the leaves; in winter, keep the snow shoveled.
Keep the interior
clean, decluttered and odor-free. Eliminate evidence of pets.
Minimize personal
items such as family photos. You want buyers to see themselves living
in the home.
Consider putting
excess furniture and belongings in storage. Now's the time to clean
out the garage and basement and sell, give away or throw away items
you don't need any more.
Consider having
a pre-listing inspection performed. Buyers will be hiring professional
inspectors; here's your chance to address problems in advance.
Consider engaging
a professional stager to give your home the right emotional appeal.
During the Listing Period
When potential buyers
visit your home, either be absent or make yourselves as inconspicuous
as possible.
Have fresh flowers
in the entryway. It makes for a friendly introduction into your home.
If offers are made
that don't match your hoped-for price, don't reject them out of hand.
Pay attention to your agent's advice.
Consider dropping
the price if several months go by with few or no offers. But if you
and your agent have priced your home properly from the start, this
shouldn't be necessary.
Don't get discouraged.
In buyer's markets, homes take longer to sell than during boom times.
Your home will eventually sell; it's a matter of your REMAX agent
finding the right buyer for you.
Help Your Agent
You have the best chance of selling your home if you work closely
with your REMAX agent. Make sure all showings are coordinated through
him or her. If you have a brochure box, be sure to keep it filled.
If prospective buyers want to discuss your property or negotiate price
or other terms, defer to your REMAX agent. He or she is the expert
and can best handle all these details without emotion.
Working With Your
Real Estate Agent
Avoiding Foreclosure
Buying Distressed
Properties
Buying
Selling
Working With Your
Agent
Why REMAX
Glossary
Working With Your Real Estate Agent
Selecting the right real estate agent to help you buy or sell your
home is essential to a smooth transaction. For the best possible experience,
you should consider a professional's background, personality and responsiveness.
Here are some tips to help you choose and work
with your real estate agent.
How to choose a real estate agent
1. Consumers who do their homework can save thousands of dollars and
experience a smooth transition. So don't waste time and resources
- decide what's most important to you, and then find a professional
who specializes in that area. A REMAX agent can help you no matter
what your needs are.
2. Ask friends and family members for referrals. Someone you know
and trust may have a REMAX agent in mind to help you meet your real
estate goals.
3. If you've already determined where you'd like to live, drive through
neighborhoods in the area and survey them for REALTOR® yard signs.
Seeing the same name pop up on signs time after time may indicate
that the agent is a specialist in the area. If you're thinking about
selling, monitor the signs in your own neighborhood.
4. Moving far away? Right here on remax.com, you can connect with
a REMAX agent around the world who can offer great expertise and
service. Consider services they offer, additional certifications,
any specialties, and languages they speak. You'll find the right professional
to meet your real estate needs no matter where your home search takes
you.
5. Pay attention to credentials. This will help you determine areas
of expertise. You may be interested in these designations: ABR (Accredited
Buyer Representative), CDPE (Certified Distressed Property Expert),
LHMS (Certified Luxury Home Marketing Specialist), CRS (Certified
Residential Specialist) and SRES (Seniors Real Estate Specialist).
There are dozens of designations pursued for continuing education,
so identify one or more that fit your needs.
What to ask in the interview
1. If selling, ask the real estate agent how he or she would establish
a listing price. Request a Comparative Market Analysis, also called
a CMA, which shows the market value of similar homes in the area that
are for sale or have recently sold.
2. Ask the agent how he or she would market your property. Understand
that some agents may prefer to first tour your home and then put together
a customized marketing plan to present at a later meeting. But if
he or she can't suggest a strategy when asked, you might consider
interviewing other candidates.
3. Ask the agent how often you should expect to hear from him or her.
Know how and when you will communicate to avoid unrealistic expectations.
4. Ask how long the agent has been licensed and how many buyers and
sellers he or she has helped.
5. Ask about designations. Interest in continuing education is a strong
indicator of motivation and professionalism.
6. Pay attention to the agent's listening skills. Does he or she cut
you off before you've finished a sentence? There's nothing worse than
looking at houses you have no interest in because the real estate
agent has not listened carefully to your needs, or having your home
on the market too long because it's priced incorrectly and the wrong
buyers are being targeted.
7. Ask the agent what his or her fee structure is. Does he or she
require a percentage of the sales price or work for a flat fee? Will
the agent be paid another way?
8. If you are unsatisfied with a prospect's plans or personality,
thank him or her for taking the time to meet with you and repeat the
process with another real estate agent. It can be time-consuming,
but it's worthwhile.
Once you've found the right real estate agent to represent you, hold
up your end of the relationship. There are simple things you can do
to help your real estate agent get you the best deal.
How to work with your real estate agent
1. If you are selling, create an information sheet that lists your
home's features and best qualities, especially those that others might
overlook. Your agent may be able to use the information when marketing
your home.
2. When selling, talk to the real estate agent about cosmetic improvements.
Your home may need fresh paint or new carpet.
3. If selling, keep it clean. Eliminate cobwebs and dust. Keep the
bathroom counters and mirrors wiped down. Vacuum and sweep daily.
4. If buying, be clear about what you want. Make a list of your priorities
numbered 1 through 10. You can always revise the list, but give your
agent something concrete so that he or she can research available
listings more efficiently.
Food for thought
1. Hiring a REALTOR® will give you a strong advantage. Although
many practitioners work part-time, REMAX Associates are full-time
professionals who provide their complete attention and expertise.
2. Your real estate agent is an authority you hire to help you make
the right decisions, but you have the final word.
3. Your residence is likely to be the biggest single investment you'll
ever make. Buy and sell wisely.
4. Office environment can say a lot about a businessperson. Is it
clean and organized? Do the office hours make it easily accessible?
Are staff members pleasant and helpful?
5. Remember that home values fluctuate with the economy. |
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All information provided is deemed reliable
but is not guaranteed and should be independently verified.
No reproduction, distribution, or transmission of the information
at this site is permitted without the written permission from
the MLS.
Copyright 2009 Raleigh Homes and Investments, dba REMAX
City Centre. All rights reserved.
207 Fayetteville Street, Raleigh, NC 27601 919-571-8858. Each
office independently owned and operated.
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